Maximize your Mobile Potential

Whether you have already taken the plunge and invested in a mobile-friendly website, or are just starting to think about one, your mobile site needs to be designed with the user in mind. Here are some tips to ensure that your on-the- go audience is getting the most out of your mobile website.

Focus on a great user interface

User interface refers to how easily your mobile site is to navigate for your users. There are a lot of components that play a role in your mobile site’s usability ranging from color schemes to the layout of information. Due to your limited space, it’s crucial to use icons for buttons that are easily accessible through the tap of a finger as opposed to text buttons that are acceptable on desktop sites. It is easy to be confused with icon images and what the buttons’ functions are. Do you research on popular and most recognized icons by your audience to avoid any confusion.

Pay attention to your mobile users

With a mobile friendly site your analytics information will begin to tell a whole different story. Focus on the metrics that matter to your organization such as who is reaching your site from a mobile device?

What pages have the highest engagement? What pages are they exiting the site on? Are these pages missing CTAs? Even before you go live with your new mobile site, you can do A/B testing to see which format will better achieve the goals of your website. Try changing the CTAs and layout of information to hone in on what is better received by your mobile audience.

Strong call-to- actions should come first

Your strongest CTAs should be found at the top of your mobile website. This should be prominent

enough to be the first thing your users see. In a perfect world, your top CTA is the reason they are on your mobile site to begin with. Whether it’s to contact you, make a donation, or fill out a form for more information, you need to make it as easy as possible for your audience to do so.

Limit the amount of work for your users

The fewer steps there are for your users to do, the more likely they are to complete an action. That being said, it’s important to display all of your site’s pertinent information on the landing page without accessing it through additional clicks or scrolling. Make any forms on your mobile site as short as possible and only require the utmost necessary information.

Tips to Optimize your Donation Form

Keep it short and sweet

Here is an area where the phrase “less is more” is undoubtedly true. The easier your form is to fill out, the more likely it is to be completed by donors. Only require the absolutely necessary information, such as, name, email, and donation amount. You may even benefit from having ‘suggested’ dollar amounts that your donors can click on as opposed to typing in their donation amount. Once they’ve filled out your initial form, you can have the rest of the necessary fields available on the next form such as, payment options, billing address, etc. 

Make sure it is responsive

As our society is becoming more mobile than ever, it is crucial that your donation form is fully responsive and that it is easy to complete on virtually any mobile device. It is also important to reassure your donors that their transaction is secure and that their personal information will not be shared or sold. This will hopefully encourage donations from users who may be skeptical about completing a transaction from a mobile device. 

Allow for reoccurring donations

Before a donor submits their donation, give them the option to make their donation reoccur on a monthly basis. Provide an information bubble that will let the donor know the details of their monthly donation and that it can be cancelled at anytime. It’s as easy as that to earn monthly donations from a donor who otherwise may have only submitted one donation. 

Make it shareable

When people give, it’s because they care about the cause and are more than willing to share their contribution on their various social networks. A great way to make this easy for your donors is to provide a social sharing option for them on the ‘thank you’ page. You can direct your donors to share their donation on their own social networks with content such as: I just donated to (insert cause here)! 

Would you donate too? The link can direct to your online form. Once its shared, your donors can be prompted to ‘like’ your organization’s social media pages. With a social media plug-in on your form, you will create a domino effect of possibilities.

Send a follow up email 

In order to get more information about what motivates your donors, send a follow-up email with a few questions that you can benefit from. A simple survey with questions such as: what inspired your donation today? How can we improve your experience on our site? and are you interested in more information about our cause? Use this information to continually improve upon, even if the data set is small, it is valuable information that would be very difficult to obtain otherwise.

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In the 21st century having a vibrant Facebook for your nonprofit isn't just a nice bonus, it's a necessity. Depending on the size of your organization you may have a person (or persons) dedicated to developing and finding content to post on your social media pages, or more likely (especially if you're small) that responsibility will fall to someone on your staff that has a bunch of other responsibilities as well.