Whether you have already taken the plunge and invested in a mobile-friendly website, or are just starting to think about one, your mobile site needs to be designed with the user in mind. Here are some tips to ensure that your on-the- go audience is getting the most out of your mobile website.
Focus on a great user interface
User interface refers to how easily your mobile site is to navigate for your users. There are a lot of components that play a role in your mobile site’s usability ranging from color schemes to the layout of information. Due to your limited space, it’s crucial to use icons for buttons that are easily accessible through the tap of a finger as opposed to text buttons that are acceptable on desktop sites. It is easy to be confused with icon images and what the buttons’ functions are. Do you research on popular and most recognized icons by your audience to avoid any confusion.
Pay attention to your mobile users
With a mobile friendly site your analytics information will begin to tell a whole different story. Focus on the metrics that matter to your organization such as who is reaching your site from a mobile device?
What pages have the highest engagement? What pages are they exiting the site on? Are these pages missing CTAs? Even before you go live with your new mobile site, you can do A/B testing to see which format will better achieve the goals of your website. Try changing the CTAs and layout of information to hone in on what is better received by your mobile audience.
Strong call-to- actions should come first
Your strongest CTAs should be found at the top of your mobile website. This should be prominent
enough to be the first thing your users see. In a perfect world, your top CTA is the reason they are on your mobile site to begin with. Whether it’s to contact you, make a donation, or fill out a form for more information, you need to make it as easy as possible for your audience to do so.
Limit the amount of work for your users
The fewer steps there are for your users to do, the more likely they are to complete an action. That being said, it’s important to display all of your site’s pertinent information on the landing page without accessing it through additional clicks or scrolling. Make any forms on your mobile site as short as possible and only require the utmost necessary information.