NICHOLAS FRENCH - Here at Ascension, we aim to increase your funds raised through comprehensive digital strategy. One of these components that may not be a central focus (but should be) is mobile marketing. On-the-spot searching leads to further action 73% of the time, BIA/Kelsey reports in their 2014 study, Phone Calls are the New Click.
Here’s a few pointers on how to navigate the mobile fundraising landscape to ensure that you’re maximizing your potential!
Make Your Donation Page Mobile Friendly
With more people using their smartphone to search than their computer or tablet, you’d better make sure that your website looks great and is easy to navigate on a 4-7 inch surface.
Additionally, from a Search Engine Optimization (SEO) standpoint, a site that isn’t mobile friendly will hurt your ranking on Google.
Don’t know if you’re mobile friendly? Follow this quick checklist:
“-looks great and is easy to navigate.”
- Loads quickly (just as quickly as it does on a laptop or desktop)
- Has multiple giving options
- Style (colors, fonts, etc.) are the same
- Font is legible without zooming in
- Navigation is intuitive
Give Text-to-Give a Spin
Being able to donate at a flick of the finger is a nonprofit organization’s dream. And I’m here to tell you that the future is now; this technology is available to you. All you need to do is set up a mass text service (give https://cel.ly/ a go) and then promote the signup number on your offline marketing, live events, e-mail blasts, and social media. Crowdfunding couldn’t get any simpler than this!
Cut out the Middle Man
Bringing the donation platform closer to the donor is fundamental to lowering the bounce rate (which is how many links a user must click through). Amp up your e-mail marketing by having an available short link URL that will direct them to either sign up for text alerts or start their donation immediately. That way, people can donate to your organization on-the-go!